As companies continue to evolve their CRM strategies to attract
and maintain customers, the contact center has emerged as an
important strategic asset. The agents staffing these centers have a
direct impact on customer acquisition and satisfaction. In order to
continue providing excellent service, more companies are turning to
advanced analytics to ensure that their contact centers are
performing at a high level.
In addition, market leaders are using insights from customer
interactions to uncover...
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According to Nemertes Research, five
key trends are reshaping customer-‐experience management:
Increasing adoption of mobile devices enables engagement with
customers and business partners across broad array of devices.
Big Data and speech analytics delivers new and insight into
contact center performance and allows companies to improve customer
service experience.
Popularity of consumer social services such as Facebook
and Twitter are emerging as a new interaction channel for customer
engagement...
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In today’s highly competitive consumer marketplaces, effective
customer engagement becomes the key differentiator that can
separate an organization from the pack and enable it to quickly win
market share over domestic and international competitors. Having
the capability to quickly respond to marketplace forces and
impactful events to deliver performance improvement is critical to
immediate and long-term success.
As companies face commoditization of their product and service
offerings, they need...
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Technology is advancing at an exponential rate.
Only a few years ago you might
have been expected to offer just one or two communication channels
for your customers. But over the last decade we've seen the arrival
of web chat, customer forums, smart phone apps and social
networks.
With all this excitement, you might be forgiven for thinking
these new channels are going to reduce the number of calls you get
on the traditional telephone in your contact centre. However, we
believe the addition of...
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Today’s customer support operations are overwhelmed by data—more
often than not, leading to inaction. Customer support leaders,
however, find themselves at an inflection point—they will either
harness the tremendous wealth of data at their disposal to deliver
transformational service and emerge as new leaders, or ignore the
opportunity and engage in the status quo. The deluge of social
media content, survey data, rising interaction volumes, KBs,
recordings, chats, and more flowing through...
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Yeah, I know, you've heard it before. Probably more than 90% of
the sales and marketing people reading this post already know what
I'm going to say — my concern is for the 10% who, at any given
point in time, lose sight of what CRM is… and isn't.
Blame it on aggressive marketing by certain CRM solutions vendors,
but there is always a percentage of sales and marketing people
(especially the "noobs") who fall for the misconception that CRM is
something that was created by software developers to...
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A couple of weeks ago, a leaked memo revealed that tech giant
Yahoo had decided to end its remote working policy. The move has
certainly rattled the cages of employees and commentators alike.
Forbes called it an ‘epic fail’ – even Richard Branson
waded into the kerfuffle.
And the debate rumbles on. For in the greatest age of flexible
working, powered by conveniences like the cloud, why expect people
to be tied to an office?
Sure, an office environment can’t be beaten for building a
culture and...
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By Greg Levin
True contact centre success comes when organisations make the
critical switch from a ‘measure everything that moves’ mind-set to
one of ‘measure what matters most’. Given that we are now living in
the Age of Customer Influence, ‘what matters most’ is that which
most increases the likelihood of the customer not telling the world
how evil you are via Twitter.
No longer can companies coast on Average Handle Time (AHT) and
Number of Calls Handled per Hour. Such metrics may have ruled...
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The cloud contact center market is experiencing tremendous
growth, while the on-premise sector struggles on. NewVoiceMedia, a
leading provider of integrated cloud contact center services,
experienced fourfold growth between Q1 2011 and 2012, and now
serves more than 8000 agents in 30 countries including PhotoBox,
QlikTech and SHL.
NewVoiceMedia’s CEO Jonathan Gale believes that the contact center
market has lacked innovation from traditional on-premise vendors
for many years. The company is...
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Delivering an exceptional customer experience is both an art
& science. The “art” of an experience is based on the premise
that every customer is a unique individual. Therefore, a contact
center must tailor their interactions “creatively” instead of
engaging all customers in a uniform way. The “moment of truth”
strikes when the right information is delivered at the right time
in the right way with the goal of ultimately making it easier for
customers to accomplish their task. These experiences...
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The social help desk may turn out to be a game-changer in the
ongoing relationship between businesses and their customers. As
customers increasingly turn to social media sites for customer
service, the social help desk lets you respond in real-time to meet
the evolving customer definition of "now." Take a look at this
infographic
"The Social Help Desk
Revolution".
Customer Effort Score (CES) is the new hot metric for customer
service. (CES) has been widely discussed since the HBR Article,
Stop Trying to Delight Your Customers (July, 2010), where Customer
Effort Score was touted as being a better predictor of customer
loyalty than Net Promoter Score or First Contact Resolution. While
CES is an important metric and arguably the best metric to focus
your service operation, there is no such thing as a “magic metric”.
Getting results from implementing CES...
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Expert Planet - Why and How We Use Virtual Agents
Expert Planet designs, develops and measures targeted sales and
marketing campaigns for some of the largest organizations on the
planet. Using a unique community of topical experts—talented agents
with sales skills and specialized knowledge relevant to client
programs—this outsourced contact center service provider is able to
quickly deploy, test, measure, and optimize client programs,
without operating a physical contact center.In four years, the...
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While it’s easy to decide your CRM
software is no longer suiting your needs, it’s not easy to
implement an entirely new system. However, proper CRM software is
critical for any customer care team or call center, whether
in-house or outsourced.
So, instead of jumping ahead of yourself, it may be smart to
perform some auditing on the software to determine the root cause
of your CRM problems in the first place. Some potential problems
include:
- Over-customized software
- Outgrowing of the software
- Basic...
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Why Deliver Customer Service in the Cloud?
In a volatile and hyper-competitive market, consistently
delivering exceptional multichannel customer service is essential.
But providing world-class service on tight budgets and to even
tighter deadlines is a tough challenge for even the largest
organizations. That’s why so many of the world’s most successful
organizations choose to deliver customer service in the cloud.
Organizations across the globe are making the move to the cloud
to help them:
•...
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It's Time to Get Mobile Self-Service Right
The mobile channel has become a make-or-break point of
engagement with your customers.
But most companies offer a terrible mobile engagement
experience, damaging the customer relationship in the process. This
white paper from IntelliResponse shows you why mobile has moved to
the forefront of the multi-channel strategy, and how to get mobile
self-service right. Highlights include
- 7 reasons why the mobile channel offers the greatest
improvement opportunity...
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Customer Effort Score (CES) is the new hot metric for customer
service. (CES) has been widely discussed since the Harvard Business
Review article, Stop Trying to Delight Your Customers (July, 2010),
where Customer Effort Score was touted as being a better predictor
of customer loyalty than Net Promoter Score or Customer
Satisfaction. While CES is an important metric and arguably the
best metric to focus your service operation, there is no such thing
as a “magic metric”. Getting results from...
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What Has Your Quality Monitoring Program Done for You
Lately
How do you translate voice recordings into real-time business
intelligence? While most contact centers actively record customer
interactions, this data is useless until it has been analyzed – a
process that can be time-intensive, inefficient and overwhelming.
At best, most supervisors have the capacity to analyze only a
fraction of the actual data collected.
Learn how to do more with the data you have. This white paper
from Aspect...
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Debunking 5 Myths of Hosted Contact Centers
No Software-as-a-Service (SaaS) discussion is complete these
days until someone touts the multiple benefits of moving
applications to the cloud. It’s hard to ignore the promise of CAPEX
and OPEX savings, especially when many businesses are still
recovering from the economic crisis and searching for ways to
provide additional value to their customers. But not all SaaS
offerings are created equal. Some applications are a better fit for
the cloud than...
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Now You Want to Sell: 4 Steps to Hiring the Right Service AND
Sales Agent
More and more service organizations are adding a sales component
to their calls. Their goals include:
• Creating revenue opportunities that did not previously
exist
• Shifting contact center operations into profit centers as
opposed to cost centers.
• Pinpointing the strongest cross-sell or upsell offers to make
by using available technology to automatically review
customer records.
How does selling on a service call impact...
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