As companies continue to evolve their CRM strategies to attract
and maintain customers, the contact center has emerged as an
important strategic asset. The agents staffing these centers have a
direct impact on customer acquisition and satisfaction. In order to
continue providing excellent service, more companies are turning to
advanced analytics to ensure that their contact centers are
performing at a high level.
In addition, market leaders are using insights from customer
interactions to uncover...
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In today’s highly competitive consumer marketplaces, effective
customer engagement becomes the key differentiator that can
separate an organization from the pack and enable it to quickly win
market share over domestic and international competitors. Having
the capability to quickly respond to marketplace forces and
impactful events to deliver performance improvement is critical to
immediate and long-term success.
As companies face commoditization of their product and service
offerings, they need...
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Coaching is as much a critical process in today’s contact
centers as workforce management, quality monitoring, and call
routing. Agents need feedback and goals to improve and
succeed, and it is the supervisor’s role as a coach to manage and
deliver that performance guidance. Unfortunately, in many contact
centers today, coaching is not managed with strategy and rigor or
treated as a first-class process. Often, the supervisor-agent
relationship is broken, jeopardizing the success of...
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In a six month study, Mattersight Corporation commissioned
Forrester Consulting to examine the
total economic impact and potential return on investment
enterprises may realize by deploying its Behavioral Analytics
platform.
The Behavioral Analytics platform captures customer and employee
interactions, and then automatically analyzes those interactions
using proprietary algorithms and unique behavioral models. The
output of this analysis is new data attributes on every interaction
measuring...
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The digital age has effectively transformed the modern “path to
purchase” into a dynamic place with multiple, consumer touch
points. While brand influence still remains central to the path to
purchase, the customer’s voice is gaining more control at the
expense of the enterprise.
The idea behind a VoC program is to ensure that the customer
voice is heard and considered by a company. The customer voice is
typically shared with the company through qualitative and
quantitative methodologies, with...
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What Has Your Quality Monitoring Program Done for You
Lately
How do you translate voice recordings into real-time business
intelligence? While most contact centers actively record customer
interactions, this data is useless until it has been analyzed – a
process that can be time-intensive, inefficient and overwhelming.
At best, most supervisors have the capacity to analyze only a
fraction of the actual data collected.
Learn how to do more with the data you have. This white paper
from Aspect...
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The Value in Naysayer Feedback - Actionable Steps
to Improve Customer Experience for Contact
Centers
While the call center has many metrics for determining success,
the overall customer experience has the biggest impact on your
bottom line, yet it is also one of the most difficult metrics to
measure. Fortunately, your customers don’t think in terms of
metrics. The only thing that matters to them is that they have a
positive experience. Take FCR as an example: there are many ways to
measure FCR,...
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Recent talk in the industry takes exception with the concept of
making idle time productive by suggesting there isn’t really much
idle time to be used, that it would cause adherence issues with the
call center workforce management tool, and associating it with the
detrimental effects of multi-tasking (suggesting that it lowers
agent performance). We see these as critiques based on some limited
information. Research data, integration technology and feedback
from those using technology to manage...
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The main topics of interest at the IQPC Call
Center Week Las Vegas were ‘cloud’ and ‘multi-channel’.
Attendees were also concerned with the use of social media.
How customers connect to companies is evolving. Customers
want to connect on their own terms with the channel that suites
them best. Vendors are attempting to respond to the
customer’s needs with a variety of new solutions. Below is a
recap of exciting technologies and solutions that were at the
event.
360'CRM is
a full spectrum CRM...
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The latest generation entering the workforce brings a new energy
to the contact center, which also brings new challenges to the
table for call center management. But this generation also
represents the new social customer, so understanding what makes
them “tick” can provide invaluable insight into what motivates your
customers.
Donna Fluss, a recognized thought leader and innovator in
contact center and real-time analytics, will join Knowlagent
CEO, Matt McConnell, for an interactive
webinar on...
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Wondering which vendors and applications to work with to set up
a Facebook F-commerce or Social Commerce Store? There’s a range
from 8thBridge, SortPrice, Ecwid,BigCommerce, Usablenet, Storefront Social.com,
www.x.com, MagentoCommerce, NorthSocial, ebay, Payvment
and PayPal’s Adaptive Payments API, Zong, TheFind and ALUC-it.
This post looks at these types of vendors and their applications
(apps) and how you can use them for Social commerce and Facebook
Commerce.
How to Display a F-commerce Store...
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Fizzback’s experience in the sector provides a framework through
which they drive positive business transformation and allow their
clients to ‘drive by the voice of customer’. The rules represent a
guideline to engage with clients on a case-by- case business
ensuring the solution they provide is tailored to each of their
clients’ unique culture, & conditions.
Below are a few Fizzback rules:
“Define your brand DNA. Own it. Name it.” stresses the importance
of companywide ownership &...
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The following are some more information on the vendors who
attended the IQPC event.
Analytics
For companies frustrated with isolated or disparate data sources,
360'CRM's latest advances in its InSight data
analytics tool provides new levels of actionable information for
the Call Center or Channel Management practitioner. InSight
not only automatically draws call center performance data in to a
common, universally comparable dashboard and report analytics
library, it also integrates internal...
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The staff of CRMXchange was
present at the IQPC Las Vegas Call Center Week. IQPC did a
commendable job with the content and speakers in the
event. The exhibit hours were long, running close to 11 hours
on day one, but the vendors were pleased with the amount of
interest that people showed in their products and
services.
We traveled the exhibit
hall. Below are some vendor highlights.
Analytics
Contact Solutions
– The Continuous
Improvement Practice (CI) is based on a unique methodology and
supported...
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To understand what’s on the plate for customer experience in 2011,
Temkin Group surveyed more than 170 large organizations about their
2010 activities and 2011 plans.
Most respondents are satisfied with their customer experience roles
and have a strong outlook for improvements at their company. More
than eight out of 10 respondents think that customer experience
will be more important in 2011 than it was in 2010. Social media,
the Web, and customer-centric culture are set to receive the...
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According to a
KnoahSoft reprint of the
DMG Contact Center
Surveying/Feedback and Analytics Market Report, the market
trends are as follows:
•The contact center surveying sector is doing well, as
organizations seek to improve relationships with customers.
•Social networking/social media is starting to play a significant
role as a source of unsolicited customer feedback for contact
centers.
•A growing number of multi-channel surveying application providers
are delivering solutions that address...
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According to a new white paper from VPI,
Quality Assurance 2.0, The Rebirth of Contact
Center QA, traditionally QA involved random recording or the
selection of a random sample from all recorded calls from which to
periodically evaluate and score a small number of calls for each
agent. The objective was to confirm that agents exhibit desirable
behaviors, without deviating from prescribed internal rules,
scripts and policies. The outcome of the evaluation was then
reflected in the agents‘...
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Social media interactions are quite different from any other type
of communication handled by a customer service or contact center.
Enterprises have to evolve and adapt their servicing policies and
procedures to address the needs of this new channel.
Every time a customer, prospect, partner, investor or a member of
the general public elects to write about an organization, they are
voluntarily investing their time to provide what could be highly
valuable or even strategic feedback. In the past,...
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According to the white Enkata white paper A
nalytics
Is Transforming Quality Assessment and Monitoring , typically
the core of a company’s quality monitoring process involves
listening to a very small number (sometimes less than five percent)
of randomly selected call recordings and using a single form to
score the agent’s performance. In some more mature companies, this
process is supplemented with feedback manually gathered from
completed customer survey forms. Given the nature of...
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Accurate, timely feedback—whether from customers, employees, or
partners—relies on talking to your audience in the right way.
Your contact center is the front line of your business. Positive
experiences drive increased advocacy, reduced customer churn and
improved agent engagement.
Customer satisfaction in your contact center is not an end in
itself. Your customer experience program must deliver tangible
benefits and real value that go beyond the contact center and
enable you build a more...
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