SpeechTEK/CRM Evolution/Customer Service Experience Review, Part 2

When customers anywhere in the world want to know more about a product or service or are simply seeking general information, they now expect accurate, detailed answers almost instantaneously. Many of the innovative solutions on display on the exhibit floor offered businesses new ways to respond to the non-stop flow of questions without increasing their call volume. In addition, suppliers also provided new tools for better employee communication.

Inbentaoffers semantic search capabilities for...

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SpeechTek/CRM Evolution/Customer Service Experience Review - Part 1

Improving Customer Service by Looking at it From the Customer’s Perspective

At the heart of the customer experience is the actual customer and everything he or she encounters in trying to find information, complete a transaction or resolve an issue. At the 2014 SpeechTEK, CRM Evolution and Customer Service Experience event, which was held in New York August 18-20, one common theme was the need for organizations to better understand the customer journey from the customer’s point of view. Companies...

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Using CRM for Both the Customer and the Employee

Using CRM to benefit both the customer and the employee starts with understanding how both parties view the system. While vendors may have transactions as their priority, customers are usually more concerned with processes - how quickly their inquiries will be handled. Figuring out how to meet the demands of both sides is key.

Meeting Customer Expectations

Let’s say your business has a multi-step process for responding to customer concerns with a 90% success rate. That may be a high percentage...

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The Outcome-Focused Future of CRM

CRM evolves over time, along with the company, its customers and the industry’s technologies. The real question isn’t, “What should CRM do?” We know that answer: it should collect data, analyze it and focus on what consumers want. CRM should also have its hands in sales, marketing and customer service. Instead, the question should be, “How can CRM do it all?”

Is CRM Dying?

The “death” of CRM rumor has been circling for awhile, but in our opinion, it’s exaggerated and not something to worry...

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5 Tips for Gathering Helpful Customer Feedback

Gathering and organizing customer data and feedback is crucial to making better business decisions. Below are five ways to get that vital information your business needs.

1. Determine What You Want to Know

Any time you survey consumers, you need to gather actionable data. This means being specific. “How did we do?” is too general a question and it most often does not result in anything useful to act on. Asking about specifics is better. “How did [specific feature] work for you?” is much better,...

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Solving the Customer Experience Puzzle

When it comes to solving the customer experience puzzle, there’s always the difficult question: How do you create the best customer experience model?  Most businesses strive to deliver a great customer experience, but it’s often hard to define how to put the pieces together.   In an article in CMS Wire, Amith Parameshwara proposes a solution that’s represented via a pie-shaped diagram divided into six pieces that work together to not only improve the customer experience but also to provide...

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Growth Through Customer Service

On my way to meet some friends recently, I was stopped at a traffic light behind a company truck that immediately caught my attention. Written across the tailgate was what I assumed to be the company tagline, ‘Growth Through Customer Service’. While I can’t comment on whether or not this company lives up to that motto (I wasn’t able to catch a glimpse of the company name on the truck), there’s no doubt that this really should be a goal of every company.

I'm sure you've read a lot about customer...

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Should you stop multitasking?

 

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How to WOW Your Customers

Your Call Center may be the only contact your customers have with your company. Below are six ideas to help ensure customer satisfaction:

Care. Your Contact Center employees care. Their managers care. But what about the rest of the organization?  CEOs, CFOs and others in the organization should  reach out to their Contact Center employees and let them how valuable a part of the organization they are. Set Goals. If you want to improve the customer experience, make it a point to establish... continue reading this post »

Faster, Smarter, Safer: Revolutionize Service in Real Time

This post was written by Miki Migdal, President, Enterprise Group, at NICE Systems.

If you’re anything like me, you love the way digital technology has made our lives so much easier. Remember the days when you actually had to look in a phone book to get someone’s number? Or even a year or two ago when you had to phone a cab company instead of just pressing a button on a Smart phone app?

The thing is, as technology gets smarter and faster, customers get used to instant services and information....

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How to Turn Your Customers Into Brand Advocates

Loyal customers are excellent for regular revenue, but they can also become brand advocates for your business. Every business, no matter how large, can benefit from additional marketing; word-of-mouth promotions from satisfied customers is highly effective. By having your customers recommend your company to their friends, family and co-workers, both your customer base and brand awareness could increase.

Identify the Advocates

First, you’ll have to identify the customers that will make solid brand...

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Unleasing the Potential of Your People

People do amazing things when given the space, freedom and tools to do so. This article from the Professional Planning Forum builds on previous research by David MacLeod, who identified four primary enablers of employee engagement. The Forum article relates these to life in the customer contact centre, cross-referencing them to over 30 case studies and providing demonstrable evidence that links employee engagement to the massive benefits that result.

“To release the potential of our people, we...

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CRM and Business Planning

If you’ve recently implemented CRM technology, you may be excited about the customer relationship aspect of your brand new system. However, you may also be overlooking the management capabilities of this technology. Yes, CRM can help businesses gain sales insight, understand customer buying habits, manage contact with consumers and market to prospective customers. According to Destination CRM, it’s also a way to plan.

4 Areas of Business Planning That CRM Assists

1. Business Processes

2. Sales...

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3 Rules of Customer Engagement

In today’s world, the customer is in charge, an aspect that’s changed hugely since social media picked up speed. As customer feedback grows, businesses have to shrink - not literally, but in impression. Huge, big-name businesses have to appear smaller in order to meet the individual demands of their customers and prospective. Luckily, CRM technology is making it easier to figure out what every single customer wants and to meet those requirements in personalized ways.

1. The Customer Is In Charge,...

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The Circle of Power - The Top CMO Influencers (Part 2)

This post was written by Idit Aloni-Halfon, a passionate Customer Experience professional, at NICE Systems. Idit has spent the last decade consulting and leading CX initiatives in large organizations. As she works with industry influencers, her passion is finding new ways to build exceptional Customer and Employee Experiences.

CMO is a standard title, but is far from being a standard job function. Although the role of CMO differs between industries and organizations, one common factor is that...

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