My colleague, Brent
Holland, continues our series on "Generational Hiring for the
Optimal Customer Experience". The second installment
considers two important questions: (1) how to define
generational groups and (2) whether contact centers rely on
generational groups to guide recruitment.
How does FurstPerson define generational groups for this
research?
When we began studying the impact of generational
classifications, one of the first things we noticed was that many
people disagree on who is a...
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We talk a lot about balancing efficiency and effectiveness in our
call center operations. Something we don’t talk as much about is
balancing agent productivity and quality of life. Agent attrition
is the bane of call centers, and its costs are huge. For every
agent that leaves a new one must be recruited, screened and
trained. Those are just the direct costs associated with
agent turnover. Often overlooked are the indirect costs from
turnover’s impact on productivity, service quality and...
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Accoriding to Verint, in a recent customer networking
session, a participant raised a critical question; “Now that our
company’s contact center is working in a blended environment, both
taking calls and performing back office work during non-phone time,
I was hired to improve operational efficiency. How do I do this
when I have no visibility into what people are doing throughout the
day?”
Before you can address areas for improvement, you need to be
able to identify:
• what people are doing
• how...
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Most call center and operations managers realize there is always
room for improved productivity and performance. By answering these
5 simple questions, you will gain the insight to know where to
focus in order to realize the greatest opportunities for
improvement.
Do I know?
1. What my people are doing at any given time on any given
day?
2. Are they are doing the activities they are scheduled to do when
both on and off the phones?
3. How are they performing their tasks and activities; meaning...
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Ovum has outlined five secrets to success that enterprises
should follow when implementing e-learning and coaching
solutions.
Use data and applications that already exist within the
contact center
Enterprises should use the information they already collect on
agents’ skills and knowledge to determine the best time to schedule
course and tailor the information. There are a number of
applications that can be integrated with e-learning andcoaching
including PM, WFM, Quality Management (QM) and...
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A most often asked question is “Where do you begin your search for
the KPIs and supporting metrics you need?” The starting point
may not be in any particular contact center system, application or
report. It isn’t in the contact center at all…. it’s in the
executive suite.
The contact center’s KPIs from strategic targets and goals is
set for the company as a whole by its leaders. An hour spent
with the vice-president of sales and marketing or the chief
financial officer — or the CEO — can go a...
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There are days when contact center analysts, supervisors and
managers feel like they’re staring at an indecipherable waterfall
of data. The many, various and complex systems that make up
the modern contact center form a fount of data that never runs dry;
they collect information on virtually every measurable aspect of a
customer interaction, how it was handled, and by whom. Typically,
the number of database records rises into the millions in short
order.

Contact center systems usually offer
an...
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Quality management has stood as a cornerstone of contact center
performance management for many years, and for good reason. It
focuses on the interactions between agents and customers; those
little moments of truth where customer satisfaction hangs in the
balance. For the most part, quality management hasn’t changed much
through the years. The advent and rapid adoption of analytics
technologies in the contact center is about to change that.
A new white paper from Ventana Research explores...
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Joe McFadden, jmcfadden@enkata.com, Enkata
Ventana Research recently reported that 70 percent of companies
have deployed quality monitoring. In the majority of cases
this is a manual process. And that 73 percent of
companies plan to improve this process over the next two
years. The report states that “ultimately, adopting contact
center analytics will enable companies to automate the entire
quality monitoring process, giving them the information they need
to improve agent development and...
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Recently FurstPerson conducted research based on job analysis
work conducted with contact center organizations. We blogged
(Part
I, Part
II, and Part
III) about this research but have consolidated the blog
postings into a
white paper.
Based on recent extensive job analysisresearch in the contact center industry, FurstPerson has found that
there are common competencies which are often important across all
job families and industries. While it makes sense that some
competencies would be critical...
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The joint Speechtek/CRM Evolution conference offered attendees
ideas, strategies, and technologies to help streamline business
processes, improve customer satisfaction levels, and increase
profitability. Below is a review of just a few of the
organizations we met with at the conference.
West Interactive has been
very busy this year with the acquisition of Holly Connects, a voice
platform, and TuVox, an IVR hosting and managed services
company. The acquisitions round out West’s ability to...
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During an economic slowdown, customer service managers need to take
a close look at their contact center operations to find ways to
reduce costs while maintaining high levels of customer support. Too
often, customer service managers continue with established
practices for handling customer interactions that don’t reflect the
changes in customer expectations and their communication
preferences. Single channel focus for customer service that
separates

telephone calls from online
transactions...
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Back-office operating areas that process orders, applications,
claims, white mail, payments, etc., have historically been left to
develop their own staff planning approach. Senior management
perception was that little could be done to improve the performance
of these people-intensive, but non-strategic operating areas. So,
these departments have received limited attention and investment
dollars, or have been outsourced.
Call centers used to confront similar challenges before new tools
and...
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Operational metrics like call containment rates and average handle
time (AHT) are commonly used as key performance indicators in
contact centers, but these metrics mislead managers from the
business goal of increasing customer satisfaction.
These indirect metrics mask problems that cause customers continued
frustration, and contact center managers risk making decisions that
could actually worsen the experience.
Task Completion Rate (TCR), is a metric that promotes caller
success to provide a...
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It shouldn’t come as earth-shattering news to anyone that the
experiences customers have when interacting with a business have a
major impact on satisfaction, and ultimately the company’s
survival. Before you can effectively manage customer experience
though, you need to know where your organization stands today. The
old adage, “You can’t manage what you don’t measure”, still
applies.
One good way of measuring current performance is through a
formalized benchmarking process. A major benefit of...
continue reading this post »
It shouldn’t come as earth-shattering news to
anyone that the experiences customers have when interacting with a
business have a major impact on satisfaction, and ultimately the
company’s survival. Before you can effectively manage customer
experience though, you need to know where your organization stands
today. The old adage, “You can’t manage what you don’t measure”,
still applies.
One good way of measuring current performance is through a
formalized benchmarking process. A major benefit of...
continue reading this post »
Your company’s brand and
reputation depend on your team’s ability to deliver a superior
customer experience. Yet, people, processes and technology often
conspire to create headaches for management and unsatisfactory
interactions for customers.
Do these problems sound
familiar? You receive calls from management demanding answers about
why a host went down or why customer complaints are up. You may be
off for the weekend but you still worry that a problem will not
be detected as quickly as it...
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In a challenging economic environment, holding on to existing
customers is as important as attracting new ones. While it’s
recognized that First Call Resolution (FCR) is a top driver of
customer satisfac¬tion, actual usage of this metric is surprisingly
low, according to the folks at
CallCopy.
A new
eBook from
CallCopy explores the reasons why contact centers should
implement FCR as an essential key performance indicator (KPI),
discusses some of the challenges associated with definition...
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Retaining and growing a base of satisfied customers is the name
of the game. In today’s global internet-based marketplace,
customers have very high expectations and can find their next
vendor with just a few mouse clicks. The challenge for modern
contact center managers and supervisors is in determining how to
identify customer satisfaction deficiencies and provide agent
targeted coaching to improve on those deficiencies.
There are a number of best practices that should be deployed to
maximize...
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A recent white paper from
Verint paints both a grim and a rosy
picture of today’s contact center. It seems that they are facing
both the best and worst of times.
The Good News: Research firm COLLOQUY has estimated that U.S.
membership in loyalty/rewards programs reached 1.3 billion by the
fourth quarter of 2006, while Gartner forecasts that the customer
relationship management industry will grow by 14.2 percent this
year, with revenue surpassing $8.9 billion U.S. These projections
represent a...
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